This is a beautifully simple explaination of adwords pricing, and how Google calculates what we pay.
If you are interested in internet Marketing, then this is a must, as the consepts here can be translated into how Google ranks your site in organic serps too.
Simply put, your price is dependant on your bid, and your quality score, and the bid and Quality score of the person bidding below you.
Your quality Score is measured by the combination of Click through Rate, Ad relevance and the quality of your landing page.
Simple eh?
Two blogs in One day, I can feel a song coming on!
Thursday, March 12, 2009
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