Lets be honest. you either get social media, or not.
The latter, that's me. Why? Well, because I am quiet busy generally spending time with friends and family, and I spend my working hours in front of a computer, so why would I need to spend even more of my life there....
But...
There is always a but. This one is because I know in my heart, that I need to try to use facebook to make sales. Up to now, it has been a forlorn hope with SuitsMen.co.uk imho. Why, because men buying suits generally are not discussing what they are going to wear. Their ladies buy/organise it for them, or they want a quick, painless experience getting a suit, that will fit, so they can put it on. What colour? The conversation might go like this:
"What do you think darling? OK, I will have the navy then as you say."
A part of my business that I have neglected for years though is www.LucyAlice.co.uk. This a place we sell ladies suits. However, the USP here is that you can choose from several jackets, several styles of trouser, several skirt lengths, and even a dress or a waistcoat if you like. And they ALL match. Why Marks and Spencers don't do it I have no idea.
I has ranked well on and off over the years, but i have never sold a lot. Part of that is because I have not explained it well, and partly I think because women buy differently Hence a try at doing an offer on Facebook for LucyAlice. I have tried a simple ad. I think the message is wrong. Next I will try a better one that will be made to convert better.
Then I will try some Facebook Ads.... watch this space!
Saturday, February 04, 2017
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